Viral Marketing

By definition Viral marketing is the use of preexisting social networks to pass a marketing message by creating an exponential effect.

Viral marketers is often not a glamorous way of projecting yourself. But you have to admire the virus. He has a way of living in secrecy until he is so numerous that he wins by sheer weight of numbers. He piggybacks on other hosts and uses their resources to increase his tribe. And in the right environment, he grows exponentially. A virus don't even have to mate -- he just replicates, again and again with geometrically increasing power, doubling with each iteration:

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The elements of a Viral marketing campaign may include any or all of the following

1. Gives away products or services
2. Provides for effortless transfer to others
3. Scales easily from small to very large
4. Exploits common motivations and behaviors
5. Utilizes existing communication networks
6. Takes advantage of others' resource

Application
In the Indian context the Bingo ads in You tube is a typical example of a viral marketing campaign. Even today some of those incomplete ads of bingo are available on the net. Such campaigns are extremely useful in the case of technology products. A famous example would be that of the FIFASTREET campaign in Mexico with a wonderful mix of good creative, some athletic individuals and 3 D effects. Click on the link below to check it out.......


http://www.youtube.com/watch?v=n3eEpqLi-DU